Owling

I need a break from  all of this heavy duty posting so I'll share the latest viral internet behavioral meme, owling, which I gather is replacing the planking meme. I didn't even know about planking which shows how out of date my knowledge is about dumb internet stunts. Interestingly this is solely a North American meme so I wonder what sociologists would glean from this item. Is this a reaction to the current economic/political woes?